Fallacy

You may have heard someone guiltily confess before that they cry during hallmark commercials. One would generally respond to such a confession with surprise at the emotional vulnerability of the person. However when we further investigate the situation we realize that the emotional instability of the individual watching is not to blame for such a reaction but rather Hallmark itself. ( http://www.youtube.com/watch?v=VRX7tdh1Ww4) Here is just one example  were Hallmark is guilty of the logical fallacy Ad Misericordiam, were they go beyond pathos to shamelessly appeal to one's emotions in order to make a point or in this case sell a product.  I mean in reality an illiterate old man has nothing to do with selling greeting cards, the only reason they even pursue this story line is to stir up emotion and somehow connect it to their product thus making you more likely to purchase it. So next time you cry at one of Hallmark's shamelessly sappy commercials, don't worry you're not a nut case, it's their fault, it's uncalled for Ad Misericordiam preying on unsuspecting viewers.